Let’s be honest.

SaaS landing pages are everywhere. They’ve got flashy buttons, smooth scrolls, a killer headline… but somehow, they all start to feel the same. You know what actually makes people stop scrolling?

Proof.

Not hype. Not jargon. Just real proof that your product works.

That’s why if you’re running a SaaS product, especially one where every click matters,  you need a testimonial section on your landing page.

Let’s talk about why. And don’t worry, I’ll show you examples too.

First, let’s call out the obvious…

Your potential users are skeptical.

They’ve been burned before. By overpriced tools. By broken promises. By trial versions that don’t really “trial” anything useful.

So when they hit your landing page, here’s what they’re really asking:

“Can I trust these folks?”
“Will this actually solve my problem?”
“Has anyone like me used this and loved it?”

A good testimonial answers all three in a single glance.

It’s not just a quote. It’s a moment of relief for your visitor, a signal that says, “Hey, this thing actually works. You’re in good hands.”

Why Testimonials Work (It’s Not Just Psychology Talk)

We could throw stats at you like “92% of people trust recommendations,” but you’ve probably heard all that before.

Here’s what it really comes down to:

Testimonials make your product feel less like a pitch and more like a safe choice.

Especially in B2B SaaS, where buyers aren’t just spending money, they’re putting their reputation on the line.

When they see someone they relate to saying, “This tool saved my team 10+ hours a week,” their mindset shifts from “Should I risk it?” to “Maybe this is exactly what we need.”

What Makes a Testimonial Actually Work?

We’ve all seen the weak ones:

“Great product. Would recommend.”

Nope. That’s not enough. Testimonials that convert have a few key things in common:

• A face and a name. No stock photos. Real people build trust.

• Context. What was their problem? Why did they try your product?

• Specific results. “Boosted MRR by 38%” beats “It’s amazing” every time.

• Relatability. Ideally, the testimonial sounds like someone your prospect would grab coffee with.

• Tone. Honest. Imperfect. Conversational. (Just like this blog.) 

Real SaaS Brands Doing It Right (Examples Worth Stealing)

Let’s look at a few SaaS landing pages that treat testimonials like gold.

1. Notion

Notion has a mix of big logos (like Figma and Pixar) and individual voices from creators and teams. It’s not flashy, it’s relatable.

📌 What to steal:

• Use customer stories from different types of users

• Keep quotes short and specific

• Balance famous names with everyday users

2. Webflow

Their landing page has testimonials in video. You actually hear the voice of a designer talking about how it changed their workflow. Powerful stuff.

📌 What to steal:

• Use video if you can, even raw clips recorded on a phone work

• Let users talk freely; don’t script everything

• Focus on emotional transformation (“I finally feel in control”)

3. Loom

Loom does something clever; they include how users feel before and after using the product. You get the full journey in a single quote.

📌 What to steal:

• Ask for “before/after” style testimonials

• Highlight problems solved, not just features used

What Happens When You Don’t Use Testimonials?

Here’s the quiet truth:
Without testimonials, your product just feels... risky.

You can have the best features in the world, but if no one’s vouching for you, you're basically asking visitors to take a leap of faith. And most won’t.

Adding just 3-5 strong testimonials can lead to a noticeable bump in signups. We've seen increases as high as 30-40% just by updating the testimonial layout and wording.

Okay Cool, But How Do I Get Good Testimonials?

Don’t worry. You don’t need to email 

your users 5 times begging for a quote.

Here’s a better way:

1. Ask at the right moment: Just after a success moment: after onboarding, after they hit a milestone, or gave positive feedback.

   
   

2. Make it dead simple: One-click forms, pre-filled prompts, or video recorders make it easier to respond.
   
   

3. Ask the right questions
   
   

   • What were you struggling with before using us?

   • What changed after you started using the product?

   • Would you recommend it to others? Why?
     
     

4. Reward them (optional), Even small gestures like free swag or discounts go a long way.

⚡ Bonus tip: Tools like Gridapps Testimonials automate this whole process from collecting to editing to publishing on your landing page.

How to Display Testimonials Without Wasting Space

Please, don’t dump 10 quotes in a long vertical scroll.

Here are better ways to present them:

• Carousel format with customer names and photos

• Grid layout with short quotes and logos

• Video wall for your “Wall of Love”

• Use cases tied to testimonials, e.g., “For marketing teams” with matching quotes

The goal: Make it easy for readers to see themselves in the stories you're sharing.

Trust Converts. Flash Doesn’t.

At the end of the day, SaaS buyers are just people trying to solve problems. And people trust people.

So if your product’s actually helping folks, show it. Show the faces. Tell the stories. Let your customers speak.

A great testimonial section doesn’t just boost conversions, it makes your landing page feel human.

And in the crowded, competitive world of SaaS, that’s the most powerful edge you can have.

Need help collecting better testimonials?
Try Gridapps Testimonials. It's the easiest way to collect, edit, and showcase proof, without chasing people or switching tools.