20 Testimonial Questions to Ask Clients for the Best Social Proof
When collecting testimonials the questions you ask are critical. They inform the testimonial you receive, how effective that testimonial is when shared, and the unique ways in which you are able to share it.
1. What problem were you trying to solve before using [a certain aspect of our product]?
Helps prospects identify with a real pain point and understand your value.
2. How did our product help you solve that problem?
Shows the transformation your product delivers.
3. What do you like most about our product ?
Highlights your core strengths and differentiators.
4. How our product impacted your business or workflow?
Demonstrates real results and benefits from real users.
5. How would you describe your overall experience with our product ?
Offers broad, emotional, high-trust testimonials.
6. Would you recommend our product to others? Why?
Direct recommendation questions produce powerful trust signals.
7. What made you choose our product over other testimonial tools?
Reveals your unique selling proposition from a customer’s perspective.
8. Can you share any specific results or metrics you achieved using our product?
Quantifiable outcomes build credibility fast.
9. What specific feature of our product do you find most valuable?
Helps future customers understand feature benefit in real words.
10. What were your initial concerns before trying our product , and how were they resolved?
Addresses common objections up front.
11. How have your customers responded to your testimonials collected with out product ?
Shows impact beyond internal usage.
12. Can you share a specific success story featuring our product ?
Stories are stronger than generic quotes.
13. How much easier has your testimonial process become since using our product ?
Shows efficiency and time-savings benefits.
14. What surprised you most about using our product ?
Unexpected benefits produce memorable testimonials.
15. What does our product do better than any other tool you’ve tried?
Direct competitive testimonial content.
16. How would you pitch our product to someone undecided?
Helps customers speak directly to future buyers.
17. Describe our product in one word — and why you chose it.
Quick, punchy testimonial snippets.
18. Does Gridapps share my testimonial data with third parties?
No. Your data is never sold or shared except where required to operate the service.
19. What ROI or business impact has our product generated for you?
Converts testimonial into business value.
20. How has our product helped you save time, money, or effort?
Practical benefits that resonate widely.
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